Our Story2018-09-28T13:58:33+00:00

Our Story

Grubs Up insect farm was established in 2016 after 2 years of dreaming big, and researching the potential of insect production for animal feed and human food in Australia.

Our founder, Paula is passionate about agriculture and primary industries, and understood that the pressure for change are paramount. That’s when she asked the question – Why can’t insects replace traditional sources of protein? The answer – Yes, there is huge potential for producing insects as a protein source.

Image of Grubs Up Founder Paula

Paula Pownall is a rural woman with passion, and a purpose to change our perception of protein.Paula has a bachelor degree in agribusiness from Curtin University, and studied business management at Marcus Oldham College.

Image of Grubs Up Employee Amanda

Amanda is passionate about sustainable farming. She grew up in Zimbabwe with a cattle, tobacco and maize farming back ground. With the farming restrictions in her home country, Amanda moved to Australia in 2006 to study her dream career in Agribusiness. Since graduation, Amanda has developed her skills in finance, financial management and team leadership. She has worked in farm business advising and more recently as an administration officer for the only state-wide broad acre cropping grower group in WA with a focus on conservation agriculture, responsible for accounts and corporate financial reporting. Amanda is renowned for her integrity and business acumen which she puts into everything she sets out to achieve.

Image of Grubs Up Chef Rohan

Rohan is the Chef of the team, and draws on his past defence force skills to keep us all in line and on track. Rohan is behind the scenes reviewing our decisions and coming up with great recipes for our insects.

Naim is a Professional Engineer who has a passion for leading successful projects from inception to design, implementation and commissioning. He began his career in his home country of Lebanon during the turbulent Lebanese Civil War. He graduated from the Lebanese University with a mechanical engineering degree, and although he was accepted into the University of Toulouse (France) to undertake a PhD he declined the offer and relocated to Perth to be with his family. He commenced his career in designing and manufacturing food processing and packaging equipment and helped establish a food manufacturing and wholesale family business. In 2005, he completed his Masters of Engineering Science at Curtin University. In the same year, he joined an engineering consultancy firm servicing the mining industry in Western Australia. In 2007 he was appointed General Manager of a fabrication business in Northam. Back to consultancy, Naim has worked his way from basic drafting up to the positions of Design Engineer, Project Manager and into executive positions as an Engineering Manager and Manager of Projects. Naim is widely known for his attention to detail.

“A modern approach to sustainable food production.”

– The Rural Women Podcast


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