Our Story

Grubs Up insect farm was established in 2016 after 2 years of dreaming big, and researching the potential of insect production for animal feed and human food in Australia.

Our founder, Paula is passionate about agriculture and primary industries, and understood that the pressure for change are paramount. That’s when she asked the question – Why can’t insects replace traditional sources of protein? The answer – Yes, there is huge potential for producing insects as a protein source.

Grubs up


Paula Pownall is a rural woman with passion, and a purpose to change our perception of protein.

Paula has a bachelor degree in agribusiness from Curtin University, and studied business management at Marcus Oldham College.

She believes that being part of a community is important, thus volunteers in local community groups, and is proud to be part of the local volunteer bush fire brigade.

Paula has recently been awarded a prestigious Nuffield scholarship, which will enable her to take part in a 16 week global insect research tour during 2020.

Paula would like thank the Alumni at Nuffield WA for the sponsorship.

Image of Grubs Up Chef Rohan


Rohan is the Chef of the team, he draws on his past defence force skills to keep us all in line and on track.

Rohan is behind the scenes reviewing our decisions and coming up with great recipes for our insects, whilst balancing the production system.

Rohan is a volunteer fire fighter, and enjoys spending time with his family.